A NEW FORM OF PROMOTION
"It's Alive" was a collaboration between Facebook, Hershey’s Candy, and Neil Patrick Harris that featured real-time, interactive audience choices.
I created promotional commercials, conceived and scripted the event, and co-directed several critical moments.
CLEAN ENERGY
Bolt wanted a way to reimagine how clean energy is viewed, and the idea of treating the outside like our inside was born. Imagine how well we would take care of our public spaces if we treated them like our living rooms.
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AN "OUTSIDE-THE-BOX" ACTIVATION
When challenged to create some "outside-the-box" thinking for Deloitte's messaging, I came up with a sponsored film festival premiere where random featured guests would be surprised with their very own life stories on the big screen.
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NARRATIVE INFLUENCE
I was the co-creator and head writer for these serialized Instagram promotions that starred Lamorne Morris (New Girl, Woke) and featured some of social media's biggest stars.
Each influencer shared their individual chapter with their millions of viewers.
FRESH CONTENT FOR AN ANCHOR PARTNER
The Skoll Foundation had been an anchor partner with Freethink for years, so when it came time to renew their contract, it was important that the content strategy felt comprehensive, exciting, and new.
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